The Micro Business Model
Step-by-Step Launch Framework
Plus Other Guides and Tools
📈 Unlock Course + Framework Now ➡️WHAT IS THE LAUNCH FRAMEWORK?
A 22 Step Process to Launching Your Business
The Launch Framework is my Course Companion guide walking you through the full cycle process from absolute zero to a fully functional solo service business. I call it a "framework" because it's meant to be malleable. Solopreneurs don't succeed by copying someone else, they succeed by forging their own path based on the information and experiences they've been able to absorb. The framework gives you one logical order to do a whole bunch of things, but it's not the only order!
Course Companion Launch Framework
Phase 1: Strategy
This section of Launch Framework is the focus of the course material. Our goal is to strategically develop a business that will meet your goals, is realistic, and is sustainable. Steps 1 through 7 give us an order to tackle and implement the stuff we learned about modeling and strategic business design during the course.
Phase 2: Branding and Planning
I like to joke sometimes the first thing inexperienced entrepreneurs do is make business cards (been there done that!). But we're much better off if we tackle this kind of stuff after we have our strategy sorted out. So now we can start registering domain names, forming legal entities, setting up bank accounts (and yes you can make business cards now if you want to). This takes us from Step 9 to Step 13.
Phase 3: Deployment, Validation, and Testing
Steps 14 through 18 start to make things real. This course DOES NOT teach you how to do internet pay-per-click marketing. But it highly encourages you to design your business with this intent in mind. Why? Because it can generate clients (and revenue) quickly. But whatever system you've identified to generate leads, it's time to test that system out! If you can validate your core value proposition - you can generate leads interested in your services at your price points - you have an insanely low-risk path in front of you. Time to pull the trigger and dive into the deep end.
Phase 4: Sustaining and Accountability
If you're going to succeed as a solopreneur, you're going to have to be disciplined. There's no boss hold you accountable. So you need to develop a process to ensure you're doing what you're supposed to do. This means taking a step back and putting on your "CEO" hat. Keeping tabs on certain metrics and tracking them over time. Optimizing what you've built and testing new ideas. If you've stuck to your principles, you've built a sustainable business in full alignment with your financial and lifestyle goals. Steps 19 through 22 close out the framework.
Launch Framework Guide
The Launch Framework is my Course Companion guide walking you through the full cycle process from absolute zero to a fully functional solo service business. I call it a "framework" because it's meant to be malleable. Solopreneurs don't succeed by copying someone else, they succeed by forging their own path based on the information and experiences they've been able to absorb. The framework gives you one logical order to do a whole bunch of things, but it's not the only order!
Bonus Tools and Guides
Website Content and Lead Generation Guide
How to generate quality, qualified leads will be at the heart of your business. There's no one magical answer here, and each business will be unique. But our entire business is designed around the idea that we need something marketable. That means clear lines of business targeted at specific client avatars. Use this guide to help you layout a website around these principles so you can send paid, targeted traffic directly to the information they need.
Lines of Business Development Worksheet
In the course, I love to encourage you to follow a "rule of three". We have to find a way to mitigate risk without stretching ourselves too thin. Wouldn't it be a shame to put all your eggs in one basket and never test the idea that would have been a homerun? So we focus our initial business design around 3 unique approaches to marketing our core service. Here we sort out the what/who/where and how of each LOB candidate.
Competition Analysis Worksheet
The great thing about being a solo service provider is we need just a tiny fraction of the market to be hugely successful. No employee payroll to make, no huge bank loans to service. In order to properly position our business and align our model and strategy, we need understand what's already out there. Find other businesses, freelancers, and solopreneurs in your niche and figure out what they're doing.
Branding Worksheet
One of my favorite (lame) jokes is how inexperienced, first time entrepreneurs tend to do silly things like order business cards before they even have a real plan or strategy in place. Well, there does come a time when branding matters. I recommend you do it after you have a model and strategy sorted out to ensure your brand makes sense with your market positioning.
